Project
DECOY LTD.
Year
2024 - Present
Service
Product Design, Brand Identity
DECOY LTD.
Project Overview
DECOY is a streetwear brand I created that blends early 2000s-inspired design with a modern edge, offering apparel that aims to tell a story with its designs. The brand’s goal is to challenge convention through distinctive visuals and thoughtful craftsmanship, creating pieces that stand out both in style and intent.
Project Overview
DECOY is a streetwear brand I created that blends early 2000s-inspired design with a modern edge, offering apparel that aims to tell a story with its designs. The brand’s goal is to challenge convention through distinctive visuals and thoughtful craftsmanship, creating pieces that stand out both in style and intent.
What is DECOY?
I created this brand as a creative outlet and alternative medium to what I'm normally used to making. One idea grew into another, and eventually I could see a brand identity coming to fruition. I'm deeply inspired by postmodern industrial aesthetics, an emphasis on bold characteristics, and telling a story through art. I want to build a world within this brand, and offer products for less than what similar competitors sell for while maintaining a quality standard.
What is DECOY?
I created this brand as a creative outlet and alternative medium to what I'm normally used to making. One idea grew into another, and eventually I could see a brand identity coming to fruition. I'm deeply inspired by postmodern industrial aesthetics, an emphasis on bold characteristics, and telling a story through art. I want to build a world within this brand, and offer products for less than what similar competitors sell for while maintaining a quality standard.
What does DECOY offer?
In our debut drop, "OBSOLETE FUTURE", we have several products available for purchase. One hoodie, four shirts, a bracelet, a hat, as well as a membership card. These products, and the designs featured on them, allude to an interconnected world that ties them together. It paints a bleak picture, but shows glimmers of hope and perseverance. These items are extremely limited, with some only having 30 pieces made, while others planned to remain in stock permanently throughout releases.
What does DECOY offer?
In our debut drop, "OBSOLETE FUTURE", we have several products available for purchase. One hoodie, four shirts, a bracelet, a hat, as well as a membership card. These products, and the designs featured on them, allude to an interconnected world that ties them together. It paints a bleak picture, but shows glimmers of hope and perseverance. These items are extremely limited, with some only having 30 pieces made, while others planned to remain in stock permanently throughout releases.
What's next?
DECOY has plans to develop a more physical presence with popup booths at vendor events and stocking locally in retail streetwear stores. In the near future, DECOY will offer clothes with artwork featuring several artist collaborations, different exploratory ideas, and innovative designs. We aim to continually expand our brand's presence and recognition, and solidify our space in the clothing community.
What's next?
DECOY has plans to develop a more physical presence with popup booths at vendor events and stocking locally in retail streetwear stores. In the near future, DECOY will offer clothes with artwork featuring several artist collaborations, different exploratory ideas, and innovative designs. We aim to continually expand our brand's presence and recognition, and solidify our space in the clothing community.
